A high-performance SaaS web application engineered to consolidate multi-channel search data into a single, white-labeled “source of truth.” Originally architected as an internal tool during my tenure at Pixels Agency, the platform achieved a 92% in-house client adoption rate before scale-up. It was subsequently whitelabeled by 32 independent digital marketing agencies worldwide, serving as the backbone for their client reporting and retention strategies.
SEO agencies were drowning in data sprawl, manually tethering fragmented insights from GSC, Analytics, and disparate third-party APIs. This friction-heavy workflow led to chronic reporting fatigue, high client churn, and hundreds of lost billable hours every month spent on manual data entry and analysis.
I architected a unified SEO management web app that shifted the paradigm from static data delivery to proactive insight visualization. By integrating automated AI-driven analysis with a robust, white-labelable engine, we bridged the gap between complex technical metrics and high-level business ROI, creating an indispensable tool for agency-to-client transparency.
Product Strategy
Product Design (UI/UX)
Product Architecture
Frontend
Full Stack Engineering
92% in-house agency client adoption rate.
Whitelabeled by 32 web agencies.
Ave. 50% reduction in reporting time.
AI-driven content and keyword insights.
Multi-site onboarding and deployment.
To solve data fragmentation, I designed a sophisticated API orchestration layer that aggregates data from Google Search Console, Google Analytics, and GBP alongside high-value external sources like Majestic, Lighthouse, and SEMrush. This unified data schema allows for a truly holistic SEO view, providing real-time performance analytics and multi-format exporting capabilities that ensure agencies always have the definitive “Source of Truth.”
I engineered an “Intelligence Layer” that transforms raw metrics into executive-ready narratives using automated AI insight generation. This system proactively identifies keyword shifts and technical wins, packaging them into automated, beautiful report emails. By automating the analysis phase, we shifted agency time from “explaining charts” to “executing strategy,” effectively becoming a force multiplier for account managers.
Beyond reporting, I implemented high-utility features such as automated bulk indexation requests and precision keyword tracking. The app includes a “Content Assistance” engine that provides data-backed recommendations for on-page improvements. This transforms the platform from a passive viewer into a proactive management tool, allowing SEOs to execute technical tasks directly within the application interface.
I architected the system for scale, prioritizing one-click client onboarding and a seamless “Add Website” sequence that drastically reduces Time-To-Value (TTV). The infrastructure supports granular role delegation, allowing agencies to manage sophisticated permissions for team members and clients. This includes a robust whitelabel engine and lead-generation tools that agencies can embed directly into their own domains.
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