Building a comprehensive brand identity and digital presence from zero to high-traffic success.
Role: Identity Design, Website Development, Local SEO, Digital Marketing
Stats: 100% Brand creation, 25%+ Increase in monthly local foot traffic, Top 3 Local Map Pack ranking
Jesse’s Barbershop entered a competitive local market without any existing brand assets. They needed more than a website. They needed an identity that would resonate with the local community and a technical foundation that would make them the obvious choice when someone searched for a cut.
The business struggled with zero digital visibility and a lack of brand recognition. Without a cohesive visual system or a conversion-focused website, potential customers were choosing established competitors simply because Jesse’s didn’t exist in their online orbit.
Developed a unique logo, color palette, and visual language applied across digital and physical touchpoints.
Engineered a WordPress site optimized for high-intent local keywords and Google Business Profile integration.
Implemented targeted Google Ads and on-page lead capture forms to turn casual browsers into booked appointments.
Designed branded apparel and collateral to turn customers into brand advocates and increase retention.
The goal was to prove that a small local business can out-compete national chains by using a “high-end digital first” strategy. Jesse’s is now a community staple with a scalable marketing framework.
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